Launch QA case: missing policy page before ad launch
A pre-launch review caught missing policy and contact signals before paid traffic started.
Direct answer
The fix was not more design. The store needed visible shipping, return, contact, privacy, and checkout trust signals before ad spend.
Context
The store had strong product photos and a polished home page, but policy links were incomplete and the checkout promise was unclear.
Actions taken
The useful part of this case is the operating sequence, not a generic success claim.
- Added shipping, return, privacy, terms, and contact pages to footer and checkout paths.
- Aligned product-page delivery copy with policy-page wording.
- Ran test orders and checked analytics events before opening traffic.
Result and lesson
The team delayed paid launch by one day, but avoided sending first traffic into a trust gap that would have hurt conversion and support.
FAQ
Is a policy page really an SEO issue?
Yes. Trust, crawlable policies, and consistent commercial promises support both users and search systems.
Which policy pages should exist before launch?
Shipping, returns or refunds, privacy, terms, contact, and any category-specific compliance notices.
Should policy links appear in the footer?
Yes. Footer links help shoppers, crawlers, and ad review systems find key trust information.