How is this different from the full ROAS calculator?

Break-even ROAS answers the minimum ROAS needed to avoid losing money. The full ROAS calculator is better for ad spend, order count, discounts, fees, and profit-curve review.

Why include a refund reserve?

Refunds, returns, and support losses reduce real contribution profit. Without a reserve, the calculated stop-loss ROAS will be too low.

Do saved product inputs sync across devices?

This version saves inputs in the current browser only. A later account-level save model can support cross-device product and campaign scenarios.

Free2 min

Break-even ROAS Calculator

Quickly calculate the ROAS needed to avoid losing money and the ROAS needed to keep target profit

Quick task summary

Best for:: Quickly checking whether ads cover operating costs
Input:: Price, cost, shipping, fees, and target profit
Output:: Breakeven ROAS and target-profit ROAS
Next action:: Use the full ROAS calculator for channel-level review

API Access

Break-even ROAS Quick Calculator is available by API

Paid members can create an API key from settings and grant each key only the scopes it needs. The full secret is shown once; store it in an environment variable or secret manager, never in code, URLs, logs, or chat. Current plan and API responses determine quota and rate limits.

API docs Overview

Endpoint: POST /api/v1/tools/break-even-roas/calculate

Quota: API quota is consumed per ROAS guardrail calculation.

Break-even ROAS Quick Calculator

Enter price, cost, shipping, fees, and refund reserve to find the ROAS needed to break even and the ROAS needed to keep target profit.

Selling price

Product cost

Shipping / fulfillment

Payment / platform fee %

Refund reserve %

Target profit per order

Product / scenario name

Break-even ROAS

1.99

Target-profit ROAS

2.95

Contribution before ads

24.59

How to read it: if actual ROAS is below break-even ROAS, ads are likely losing money. If actual ROAS is above target-profit ROAS, scaling is safer to review.

Open full ROAS

Saved product inputs

Save common SKU inputs so the next ad review does not start from blank fields.

No saved inputs yet. Fill a common product, then click Save inputs.

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