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Beginner5-15天16 lessons

Complete E-commerce Guide from Zero to One

从店铺搭建、支付设置到营销推广,全面覆盖跨境电商独立站运营的核心环节,帮助新手卖家快速入门并实现盈利。

Quick Answers

TL;DR: This series is step-based; follow in order and complete each practical lesson.

Q: Should I follow the order?A: Yes, later lessons often depend on earlier concepts.

Who Should Start Here

Best for true beginners building a store from zero, or anyone who still needs the store-setup order, entity, payment, and launch basics.

Course Outline

Course Outline

Follow the sequence and complete each lesson’s matching setup or review task.

16 lessons
1
Lesson 130分钟

Cross-Border Store Launch Blueprint

This lesson helps you: Understand the 2026-ready 0-to-1 launch path for a cross-border store, from market selection and payment setup to store buildout, analytics, and baseline compliance

Start here if you're new to this series. Then read: "Overseas Entity Selection and UK Registration".

2
Lesson 23-5天

Overseas Entity Selection and UK Registration

This lesson helps you: Compare major overseas entity options across payments, tax, and maintenance, then learn practical UK company registration, filing, and payment setup

Best after "Cross-Border Store Launch Blueprint". Then continue with "Domestic Business License and Entity Choice".

3
Lesson 35-10天

Domestic Business License and Entity Choice

This lesson helps you: Understand 2026-ready domestic business registration, entity choice, newer capital rules, and the tax and annual-report obligations that follow

Best after "Overseas Entity Selection and UK Registration". Then continue with "Personal Finance & Cashflow Preparation".

4
Lesson 41-2天

Personal Finance & Cashflow Preparation

This lesson helps you: A 2026 guide to personal and business finance preparation, covering a 90-day cash model, 3-account structure, primary and backup cards, multi-currency accounts, and reserve discipline

Best after "Domestic Business License and Entity Choice". Then continue with "Overseas Phone Setup".

5
Lesson 51天

Overseas Phone Setup

This lesson helps you: A 2026 guide to overseas number selection and UK phone setup, covering physical SIM, eSIM, platform verification, Shopify 2FA, and keep-alive operations

Best after "Personal Finance & Cashflow Preparation". Then continue with "Market Selection and Product Validation".

6
Lesson 62-4天

Market Selection and Product Validation

This lesson helps you: Learn how to choose a market, validate a product, analyze competition, price correctly, and run small tests before investing heavily in store buildout and ads

Best after "Overseas Phone Setup". Then continue with "Domain and Business Email Setup".

7
Lesson 71天

Domain and Business Email Setup

This lesson helps you: Learn the 2026-ready setup for domains and business email, including naming strategy, registrar choice, DNS, Shopify connection, and SPF/DKIM/DMARC basics

Best after "Market Selection and Product Validation". Then continue with "Shopify Store Creation and Admin Setup".

8
Lesson 860分钟

Shopify Store Creation and Admin Setup

This lesson helps you: Learn the 2026-ready Shopify store creation and admin setup workflow, including plan choice, account creation, core settings, Markets, payment paths, and early theme setup

Best after "Domain and Business Email Setup". Then continue with "Shopify Store Structure and Launch Setup".

9
Lesson 92-3天

Shopify Store Structure and Launch Setup

This lesson helps you: A 2026 guide to Shopify store structure and launch setup, covering domain and TLS, permissions, core page architecture, policy pages, theme rollout, and pre-launch validation

Best after "Shopify Store Creation and Admin Setup". Then continue with "Payment Gateway Setup".

10
Lesson 103-5天

Payment Gateway Setup

This lesson helps you: A 2026 guide to payment-path and collection setup, covering Shopify Payments, PayPal, third-party gateways, settlement platforms, payout timing, and chargeback risk

Best after "Shopify Store Structure and Launch Setup". Then continue with "Store Design and Product Listing".

11
Lesson 112-3天

Store Design and Product Listing

This lesson helps you: A 2026 guide to store design and product listing, covering homepage and product-page structure, product media standards, copy and price presentation, trust elements, and first-batch SKU rhythm

Best after "Payment Gateway Setup". Then continue with "Policy Pages and Baseline Compliance".

12
Lesson 121-2天

Policy Pages and Baseline Compliance

This lesson helps you: Build the core policy pages and baseline compliance setup a store needs before launch, including privacy, refunds, cookies, consent, product claims, and market-specific compliance boundaries

Best after "Store Design and Product Listing". Then continue with "Shipping and Fulfillment Setup".

13
Lesson 131-3天

Shipping and Fulfillment Setup

This lesson helps you: Build the shipping and fulfillment setup your store needs before launch, including rates, handling times, tracking flows, and exception handling so fulfillment does not become a conversion bottleneck

Best after "Policy Pages and Baseline Compliance". Then continue with "Pre-Launch Checklist and QA".

14
Lesson 141天

Pre-Launch Checklist and QA

This lesson helps you: Run through the final page, payment, shipping, analytics, email, mobile, test-order, and regression checks your store needs before launch so you do not ship obvious problems

Best after "Shipping and Fulfillment Setup". Then continue with "Customer Service and Post-Purchase Operations".

15
Lesson 151-2天

Customer Service and Post-Purchase Operations

This lesson helps you: Build the baseline customer service and post-purchase system your store needs, including FAQ, support response, refunds, reships, review collection, and repeat-purchase follow-up

Best after "Pre-Launch Checklist and QA". Then continue with "System Integration and Automation".

16
Lesson 161-2天

System Integration and Automation

This lesson helps you: A 2026 system integration guide for Shopify stores covering permissions, GA4 and pixels, forms and email, support, shipping, payments, settlement, and automation

Best used as the closing lesson after "Customer Service and Post-Purchase Operations".

After completing this series you will master

A systematic cross-border ecommerce knowledge system

Complete Knowledge System

Systematic learning, step by step

Practical Skills

Real cases, apply immediately

Actionable Plans

Clear path, execute directly

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