Google Analytics 4 Tutorial Series

This lesson helps you: Learn GA4 for ecommerce with a data-role and anomaly triage table, a 20oz tumbler gap case, and a 30-minute review script before changing budget.

Start here if you're new to this series. Then read: "GA4 Account Setup and Ecommerce Tracking Configuration".

This lesson helps you: Build GA4 setup copyable lesson notes for data streams, Google tag, GTM, Shopify Customer events, Consent Mode, DebugView, a 20oz tumbler test order, internal traffic, and Google Ads linking.

Best after "GA4 Introduction: Data Roles and Anomaly Triage". Then continue with "GA4 Event Taxonomy, Parameter Design, and Tagging QA".

This lesson helps you: Build a GA4 event parameter QA table and copyable lesson notes for ecommerce events, items, value, currency, transaction_id, DebugView, test orders, ROAS, attribution boundaries, release status, and next-day report checks.

Best after "GA4 Account Setup and Ecommerce Tracking Configuration". Then continue with "Consent Mode and Privacy-Aware Measurement".

This lesson helps you: Use a Consent Mode data boundary table and copyable lesson notes to understand Consent Mode v2, four consent signals, basic versus advanced mode, Tag Assistant scenario QA, Shopify privacy settings, observable versus modeled data, and the 7-day post-launch review.

Best after "GA4 Event Taxonomy, Parameter Design, and Tagging QA". Then continue with "Viewing Google Ads Reports in GA4".

This lesson helps you: Build an ads signal transfer board for Google Ads, GA4, Shopify, and finance so you can pass account-link evidence gates, define primary and secondary conversions, explain Feed and contribution profit, and reconcile a 20oz tumbler reporting gap.

Best after "Consent Mode and Privacy-Aware Measurement". Then continue with "UTM Parameters and Keyword Analysis".

This lesson helps you: Build a UTM naming governance and source attribution table for UTM dictionary rules, source, medium, campaign, content, term, launch QA, auto-tagging, keyword review, copyable lesson notes, 30-minute reviews, and campaign archives.

Best after "Viewing Google Ads Reports in GA4". Then continue with "GA4 Landing Page Analysis".

This lesson helps you: Build a landing page role and quality diagnosis table using GA4 Landing page reports, source / medium, device, ecommerce events, traffic mismatch, page friction, action routing, and copyable lesson notes.

Best after "UTM Parameters and Keyword Analysis". Then continue with "GA4 Funnel Analysis".

This lesson helps you: A 2026 GA4 funnel analysis lesson that builds an ecommerce funnel drop-off diagnosis board and copyable lesson notes for event QA, Funnel exploration, open vs closed funnels, segment diagnosis, sample boundaries, checkout drop-off, purchase reconciliation, and a 7-day single-variable fix.

Best after "GA4 Landing Page Analysis". Then continue with "How to Use GA4 Reports and Explorations".

This lesson helps you: A 2026 GA4 reports and Explorations lesson that builds a GA4 analysis layer selector and question router for standard reports, Free Form, Funnel, Path, Segment Overlap, fixed reporting, BigQuery, and order reconciliation.

Best after "GA4 Funnel Analysis". Then continue with "GA4 Audience Setup and Segmentation".

This lesson helps you: Build a GA4 audience operations decision table for cart abandoners, new users, high-value customers, and churn-risk buyers, with AOV, consent, evidence gates, a 20oz tumbler launch workflow, Ads readiness, and stop rules.

Best after "How to Use GA4 Reports and Explorations". Then continue with "Measurement Protocol and Offline Event Backfills".

This lesson helps you: Use an offline event backfill reliability checklist to decide which server or offline states belong in GA4, then validate identity, dedupe, timestamp_micros, validation server, DebugView, logs, and rollback with a 20oz refund sample.

Best after "GA4 Audience Setup and Segmentation". Then continue with "Revenue, Refund, and Profit Operating Readout".

This lesson helps you: Use a revenue, refund, and profit operating readout to separate GA4 revenue, Shopify net sales, refund windows, 20-order reconciliation, ad spend, discounts, shipping subsidies, payment fees, contribution profit, and cash safety before scaling.

Best used as the closing lesson after "Measurement Protocol and Offline Event Backfills".