Google Analytics 4 Tutorial Series

This lesson helps you: Learn GA4 for ecommerce with a data-role and anomaly triage table. Separate behavior evidence, order truth, media hypothesis, and profit truth before changing budget.

Start here if you're new to this series. Then read: "GA4 Account Setup and Ecommerce Tracking Configuration".

This lesson helps you: Build a GA4 setup acceptance packet for account structure, data streams, Google tag, GTM, Shopify Customer events, Consent Mode, DebugView, internal traffic, and Google Ads linking.

Best after "GA4 Introduction: Data Roles and Anomaly Triage". Then continue with "GA4 Event Taxonomy, Parameter Design, and Tagging QA".

This lesson helps you: Build a GA4 event parameter QA table for ecommerce events, items, value, currency, transaction_id, DebugView, test orders, and next-day report checks.

Best after "GA4 Account Setup and Ecommerce Tracking Configuration". Then continue with "Consent Mode and Privacy-Aware Measurement".

This lesson helps you: Use a Consent Mode data boundary table to understand Consent Mode v2, the four consent signals, basic versus advanced mode, Tag Assistant, Shopify privacy settings, modeled data, and launch QA.

Best after "GA4 Event Taxonomy, Parameter Design, and Tagging QA". Then continue with "Viewing Google Ads Reports in GA4".

This lesson helps you: Build an ads signal handoff board for Google Ads, GA4, Shopify, and finance so you can define conversion sources and judge post-click traffic quality.

Best after "Consent Mode and Privacy-Aware Measurement". Then continue with "UTM Parameters and Keyword Analysis".

This lesson helps you: Build a UTM naming governance and source attribution table for source, medium, campaign, content, term, launch QA, auto-tagging, keyword review, and campaign archives.

Best after "Viewing Google Ads Reports in GA4". Then continue with "GA4 Landing Page Analysis".

This lesson helps you: Build a landing page role and quality diagnosis table using GA4 Landing page reports, source / medium, device, ecommerce events, traffic mismatch, page friction, and action routing.

Best after "UTM Parameters and Keyword Analysis". Then continue with "GA4 Funnel Analysis".

This lesson helps you: A 2026 GA4 funnel analysis lesson that builds an ecommerce funnel drop-off diagnosis board for event QA, Funnel exploration, checkout drop-off, purchase reconciliation, and a 7-day action handoff.

Best after "GA4 Landing Page Analysis". Then continue with "How to Use GA4 Reports and Explorations".

This lesson helps you: A 2026 GA4 reports and Explorations lesson that builds a GA4 analysis layer selector for standard reports, Free Form, Funnel, Path, Segment Overlap, fixed reporting, BigQuery, and order reconciliation.

Best after "GA4 Funnel Analysis". Then continue with "GA4 Audience Setup and Segmentation".

This lesson helps you: Build a GA4 audience operations decision table for cart abandoners, new users, high-value customers, and churn-risk buyers, with purpose, events, windows, exclusions, Ads readiness, and stop rules.

Best after "How to Use GA4 Reports and Explorations". Then continue with "Measurement Protocol and Offline Event Backfills".

This lesson helps you: Use an offline event backfill reliability checklist to decide which server or offline states belong in GA4, then validate identity, dedupe, timestamp_micros, logs, validation server, transaction_id, and rollback rules.

Best after "GA4 Audience Setup and Segmentation". Then continue with "Revenue, Refund, and Profit Operating Readout".

This lesson helps you: Use a revenue, refund, and profit operating readout to separate GA4 revenue, Shopify net sales, refund windows, ad spend, discounts, shipping subsidies, payment fees, contribution profit, and cash safety before scaling.

Best used as the closing lesson after "Measurement Protocol and Offline Event Backfills".