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Advanced70 minutesStep 8Basic

Shopify GA4 Funnel Analysis: Ecommerce Conversion Funnel, Checkout Drop-Off, and Leak Fixes

Use an ecommerce funnel drop-off diagnosis board to turn GA4 Funnel exploration breaks into the next check. Validate the event chain and open or closed setup first, then route the break to PDP, cart, checkout, payment, or purchase measurement.

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8/12 lessons

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2026-07-24

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Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.

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