Google Ads Basics

This lesson helps you: Use a campaign type selection map, the 20oz first-campaign lab, SKU, CVR, ROAS, Merchant Center, product feed readiness, conversion signal quality, and budget guardrails to choose the first Google Ads campaign type and create copyable lesson notes.

Start here if you're new to this series. Then read: "What Must Be Set Up Before Launch: Account, Tagging, and Conversions".

This lesson helps you: Validate account setup with a Google Ads conversion launch acceptance sheet, 20oz conversion signal lab, Google tag, primary conversions, enhanced conversions, transaction ID, value / currency, order reconciliation, and copyable lesson notes before Google Ads learns from bad data.

Best after "What Google Ads Is: Understand Campaign Types Before You Launch". Then continue with "How to Build Your First Search Campaign: Structure, Keywords, and Ads".

This lesson helps you: Build a reviewable first Google Search campaign with a Search launch structure sheet, 20oz Search structure lab, intent-to-page alignment, keyword match types, RSA promises, landing pages, and starter negative keywords.

Best after "What Must Be Set Up Before Launch: Account, Tagging, and Conversions". Then continue with "Budget and Bidding Basics: Where Beginners Waste Money First".

This lesson helps you: Set Google Ads beginner budget guardrails with average daily budget, Smart Bidding, tCPA / tROAS readiness, AOV, PMax, the 20oz budget action lab, budget pressure simulator, 30-minute budget guardrail review, observation windows, stop lines, and Copyable lesson notes.

Best after "How to Build Your First Search Campaign: Structure, Keywords, and Ads". Then continue with "How to Read Google Ads: CTR, CPC, CVR, CPA, and ROAS".

This lesson helps you: Connect CTR, CPC, CVR, CPA, and ROAS into a Google Ads metric reading chain sheet, 20oz tumbler review drill, and metric contradiction lab across impressions, clicks, pages, orders, and profit.

Best after "Budget and Bidding Basics: Where Beginners Waste Money First". Then continue with "What to Optimize After Launch: Your First Review Cycle".

This lesson helps you: Use a first optimization decision log, 20oz tumbler 7-day review drill, one primary variable, frozen items, rollback conditions, and a 30-minute meeting script to decide what to change after launch.

Best after "How to Read Google Ads: CTR, CPC, CVR, CPA, and ROAS". Then continue with "Search Terms, Negatives, and Match Types: How to Cut Waste".

This lesson helps you: Use the search terms report, a negative scope simulator, 20oz tumbler 7-day waste-control drill, negative keyword change log, 30-minute review script, and match type gates to reduce Google Search waste before expanding high-intent coverage.

Best after "What to Optimize After Launch: Your First Review Cycle". Then continue with "When You Can Scale: Gates to Pass Before Raising Budget".

This lesson helps you: Use a scale readiness gate, 20oz tumbler scale decision lab, and scale pressure simulator to check sample, query quality, order profit, feed and SKU capacity, learning period, marginal quality, and rollback line before deciding whether Google Ads should raise budget, expand keywords, expand product groups, expand markets, or split structure.

Best after "Search Terms, Negatives, and Match Types: How to Cut Waste". Then continue with "Merchant Center and Product Feed Basics".

This lesson helps you: Use Merchant Center, product feed, GTIN, price and availability sync, the 20oz SKU feed QA lab, issue triage simulator, 10-priority-SKU review, and landing page consistency to complete a product feed launch checklist before Shopping / PMax decisions.

Best after "When You Can Scale: Gates to Pass Before Raising Budget". Then continue with "Shopping vs Search vs PMax for Ecommerce".

This lesson helps you: Use a Google Ads traffic role map, 20oz tumbler traffic role drill, and 30-minute review sheet to split Search, Shopping, PMax, brand traffic, blended ROAS, and the PMax entry gate.

Best after "Merchant Center and Product Feed Basics". Then continue with "Enhanced Conversions and Value Quality Check".

This lesson helps you: Use an enhanced conversions and value QA sheet, 20oz value trust lab, and value fault router to validate hashed first-party data, transaction ID, purchase value, currency, post-refund revenue, consent status, and tROAS trust level before Google Ads automation learns from value signals.

Best used as the closing lesson after "Shopping vs Search vs PMax for Ecommerce".