When should I use UTM Builder?

Use it when preparing Meta, TikTok, Google Ads, email, creator, QR, or partner links so GA4 attribution does not fragment from hand-written parameters.

Are batch links saved to my account?

This version saves templates in the current browser only. Account-level templates and cross-device reuse should be added in a later backend save model.

Why are UTM values normalized to lowercase with underscores?

Consistent lowercase and underscores reduce reporting splits such as Meta versus meta or Paid Social versus paid_social.

Shopify: 3 months for $1/month, plus up to $10,000 credits as you sell

Free3 min

UTM Builder

Build standard UTM parameters for Meta, TikTok, Pinterest, Google Ads, email, and creator links

API Access

UTM Link Builder is available by API

Paid members can create an API key and let their agents or automations call this tool. Available quota depends on your current plan.

API docs Overview

Endpoint: POST /api/v1/tools/utm-builder/build

API quota is consumed per successfully built UTM link.

UTM Link Builder

Build consistent UTM links for Meta, TikTok, Pinterest, Google Ads, email, and creator campaigns so GA4 attribution stays clean.

Destination URL

Platform presets

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Template name

Generated link

https://example.com/products/product-name?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

Batch link builder

Apply the same UTM rule to multiple landing pages for ad groups, email modules, creator links, or QR materials.

One URL per line

Valid URLs: 2/2

https://example.com/products/product-a?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

https://example.com/products/product-b?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

My templates

Templates are saved in this browser. Copy important parameters before switching devices or clearing browser data.

No saved templates yet. Set common parameters, then save them.

Useful tool? Share it with your team

Copy the link or share this tool page directly to your preferred channel.