When should I use UTM Builder?

Use it when preparing Meta, TikTok, Google Ads, email, creator, QR, or partner links so GA4 attribution does not fragment from hand-written parameters.

Are batch links saved to my account?

This version saves templates in the current browser only. Account-level templates and cross-device reuse should be added in a later backend save model.

Why are UTM values normalized to lowercase with underscores?

Consistent lowercase and underscores reduce reporting splits such as Meta versus meta or Paid Social versus paid_social.

Free3 min

UTM Builder

Build standard UTM parameters for Meta, TikTok, Pinterest, Google Ads, email, and creator links

Quick task summary

Best for:: Naming ad, creator, and email links consistently
Input:: Destination URL, platform preset, and UTM values
Output:: A copyable, trackable standard link
Next action:: Check parameter naming and destination before publishing

API Access

UTM Link Builder is available by API

Paid members can create an API key from settings and grant each key only the scopes it needs. The full secret is shown once; store it in an environment variable or secret manager, never in code, URLs, logs, or chat. Current plan and API responses determine quota and rate limits.

API docs Overview

Endpoint: POST /api/v1/tools/utm-builder/build

Quota: API quota is consumed per successfully built UTM link.

UTM Link Builder

Build consistent UTM links for Meta, TikTok, Pinterest, Google Ads, email, and creator campaigns so GA4 attribution stays clean.

Destination URL

Platform presets

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Template name

Advanced UTM fields (optional)

Fill these only when you need an internal campaign ID or a buying-platform label; left blank, they stay out of the URL.

utm_id(Optional)

Connects the link to an ad-platform or internal campaign ID.

utm_source_platform(Optional)

Identifies the platform where the placement was bought.

Generated link

https://example.com/products/product-name?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

Batch link builder

Apply the same UTM rule to multiple landing pages for ad groups, email modules, creator links, or QR materials.

One URL per line

Valid URLs: 2/2

https://example.com/products/product-a?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

https://example.com/products/product-b?utm_source=meta&utm_medium=paid_social&utm_campaign=summer_launch&utm_content=adset_ad&utm_term=audience

My templates

Templates are saved in this browser. Copy important parameters before switching devices or clearing browser data.

No saved templates yet. Set common parameters, then save them.

Useful tool? Share it with your team

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