Pro · Advanced lessons
Advanced lessons
Once the getting-started and foundation series are done, pick the direction to go deeper. 8 series and 63 Pro lessons, all open with Pro.
- advanced series
- 8
- Pro lessons
- 63
Operations5
- All Pro8 lessonsShopify CRO: Improve Product Pages, Checkout, Landing Pages, and A/B TestsA Shopify CRO series for teams with traffic but unstable conversion. Learn funnel roles, PDP trust, collection navigation, cart and checkout friction, landing-page message match, behavior evidence, A/B testing discipline, and monthly CRO roadmaps.See the lessons
- All Pro8 lessonsShopify Email Marketing: Welcome Flows, Abandonment, Segmentation, and RetentionA Shopify email marketing and lifecycle series for teams with subscribers, orders, or paid traffic, covering welcome flows, abandonment recovery, segmentation, deliverability, repeat purchase, winback, and monthly email operating rhythm.See the lessons
- All Pro8 lessonsUGC Creative System: Turn Buyer Doubts into Weekly Ad AssetsStart with the buyer doubt your ad must answer, then build hooks, scripts, briefs, shoot plans, readouts, refreshes, and a weekly production rhythm.See the lessons
- 6 of 8 lessons Pro8 lessonsShopify Operations Advanced: Markets, Systems, and Change GovernanceConnect markets, themes and apps, checkout, Flow, data fields, release QA, and weekly reviews into one verifiable Shopify operating system.See the lessons
- 6 of 12 lessons Pro12 lessonsEvent Commerce Playbook: Campaign Planning, Offers, Feeds, Ads, and PostmortemsA 12-lesson ecommerce event marketing series that turns campaigns into an operating system: event fit, annual calendars, marketplace response paths, offer guardrails, creative calendars, feed readiness, landing pages, media pacing, cultural localization, owned channels, compliance risk, and post-event reuse.See the lessons
Ads2
- All Pro8 lessonsMeta Ads Scaling Lab: From First Test to Safe GrowthFollow one connected case from a five-day product test through scaling, rollback, CBO diagnosis, creative refresh, and account recovery. Each budget move has a reason and evidence behind it.See the lessons
- All Pro10 lessonsGoogle Ads Optimization System: Diagnose, Protect Profit, ScaleDiagnose the layer holding performance back, then improve search terms, bidding, budgets, landing pages, PMax, feeds, and value signals without giving up profit control.See the lessons
SEO1
Foundations first, then here
Getting started and most foundation series are free. The advanced series assume a running store, basic data reading and a first round of ads.