Enhanced Conversions: Can You Use Order Value for Bidding?
Enhanced conversions can improve matching, but they do not repair a wrong value feed. Use an order sample to reconcile value, currency, refunds, margin, and new-customer quality; the sample can prove transport or definitions, not tROAS improvement.
Author
Ranfeng WeiPublished
Updated
Last reviewed
Review scope Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.
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Understand what this lesson solves
Enhanced conversions can improve matching, but they do not repair a wrong value feed. Use an order sample to reconcile value, currency, refunds, margin, and new-customer quality; the sample can prove transport or definitions, not tROAS improvement.
Verify your account, product data, and conversion signals, then choose Search, Shopping, or PMax and run your first controlled optimization cycle.
Lesson outline
- 1Open Enhanced conversions and Diagnostics
- 2Record Google tag / GTM / checkout field source and consent boundary
- 3Split 20 orders into four 5-order reconciliation groups
- 4Use transaction_id to check duplicate purchases
- 5Bring the 20-order sample to the ROAS tool
- 6Bring SKU-level fields to the Pricing tool
- 7Choose one pressure in the value signal release board
Public core framework
- In the Google Ads conversion action, record enhanced conversions status, diagnostics, conversion source, primary / secondary status, and recent warnings. Treat this as matching evidence, not proof that value quality passed.
- Write where email, phone, name, address, transaction_id, value, and currency come from. Record Consent Mode, ad_storage, ad_user_data, customer data terms, and user consent state with the same evidence.
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