Verified facts
What happened
Shopify says Analytics now provides a more complete and timely view of shipping costs and duties for merchants globally.
Shopify says shipping cost, duty, or profit values may change in custom and Shopify-created reports, including Average profit margin by market and Profit margin by order.
Business relevance
Why it matters
A report change can alter how merchants read market and order profitability even when the underlying orders have not changed.
Merchants comparing current dashboards with earlier exports should treat differences as potentially data-timing or calculation related until they have reconciled the affected reports.
Editorial perspective