Keyword Research Basics: Understand What People Search For
Use a keyword demand-to-page map to separate the user's search term, keyword theme, and page job, then match demand, page, evidence, and next action.
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Ranfeng WeiPublished
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Review scope Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.
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Understand what this lesson solves
Use a keyword demand-to-page map to separate the user's search term, keyword theme, and page job, then match demand, page, evidence, and next action.
Learn how search engines find pages, how keywords shape page jobs, and how content, technical checks, and data become a practical 90-day SEO plan.
Lesson outline
- 1List 10 to 20 search terms close to the product
- 2Split eight search terms into question, comparison, and buying intent
- 3Inspect SERP type and choose the page role
- 4Connect Search Console, on-site search, support, and Shopify fields back to evidence
- 5Leave a keyword-to-page match record
Public core framework
- Start from product names, categories, materials, specs, use cases, support questions, and on-site search terms, while separating the user search term / query from the keyword theme you plan to serve. Do not sort by volume first;
- Use one concrete product sample, such as dog water bottle, best dog water bottle for hiking, dog water bottle vs travel bowl, how to clean dog water bottle, and replacement cap. For each query, write the user job and the wrong action to avoid.
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