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Taking Over a Messy Meta Ad Account: What to Fix in the First Seven Days

Do not rebuild an inherited account on sight. Freeze the evidence, separate 26 days of testing, scaling, CBO, and creative refresh, then use a seven-day sequence to keep, archive, retest, fix, and plan.

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Last reviewed

2026-07-11

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Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.

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TL;DR: Do not rebuild an inherited account on sight. Freeze the evidence, separate 26 days of testing, scaling, CBO, and creative refresh, then use

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