Intermediate55 minutesStep 9Pro

Google Value Rules: New-Customer Weighting and Profit Signals

Not every order should be worth the same to the system. Reconcile original value, refunds, discounts, margin, identity, and repeat quality before using value rules or new-customer weights.

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Not every order should be worth the same to the system. Reconcile original value, refunds, discounts, margin, identity, and repeat quality before using value rules or new-customer weights.

Diagnose the layer holding performance back, then improve search terms, bidding, budgets, landing pages, PMax, feeds, and value signals without giving up profit control.

Lesson outline

  1. 1Confirm the conversion action and purchase value source
  2. 2Sample and reconcile 50 orders first
  3. 3Check customer identity confidence
  4. 4Check SKU profit, discounts, shipping subsidy, refunds, and support tags
  5. 5Write the candidate value rule condition and frozen variables
  6. 6Build the shadow ledger
  7. 7Choose a small launch or keep holding
  8. 8Record Change history and rule audit fields

Public core framework

  • First confirm the Google Ads conversion action, primary/secondary status, purchase value source, currency, transaction_id, and refund logic. Do not launch value rules until the value source is stable.
  • Reconcile order ID, transaction_id, purchase value, currency, refund amount, and import status across 50 orders. Small accounts with fewer than 50 orders should use all orders and keep holding;

Sources and review

Last checked: 2026-10-05

Applies to: This preview is for the lesson's public problem, structure, and operating boundary. Verify current platform, account, and business facts separately.

Limitations: The preview is a bounded summary and excludes member text, personalized interaction data, and full case derivations; recheck source pages before acting.

Reviewed by: Ranfeng Wei · Next review: 2027-01-03

  • Public facts and operating boundaries in this preview→source
  • Public facts and operating boundaries in this preview→source
  • Public facts and operating boundaries in this preview→source
  • Public facts and operating boundaries in this preview→source
  • Public facts and operating boundaries in this preview→source
  • Public facts and operating boundaries in this preview→source

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