Intermediate55 minStep 6Basic
Channel Profitability: Why the Same ROAS Can Produce Different Profit
Use May 2026 US Shopify Meta 50-order and Google 32-order cohorts from one 20oz product line to verify `$3,950 - $1,100 - $350 - $152 - $356 - $180 - $1,580 = $232`, then set a bounded budget move for the same 2.5 ROAS after attribution and deduplication are fixed.
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Ranfeng WeiLast reviewed
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Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.
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A systematic cross-border ecommerce knowledge system8lessons
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