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Intermediate110-140 minutesStep 4Basic

Build Event Offers Without Breaking Profit

An offer can feel persuasive and still lose money. This lesson helps you put discounts, free shipping, gifts, market-specific costs, and price-claim evidence back into post-ad contribution profit before approving the event offer.

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4/12 lessons

Last reviewed

2026-07-13

Review scope

Reviewed against Shopify, Google Search, ads, analytics, and ecommerce operating workflows.

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TL;DR: An offer can feel persuasive and still lose money. This lesson helps you put discounts, free shipping, gifts, market-specific costs, and pri

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Prime Day for Shopify Stores: Borrow, Defend, or Sit Out
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Event Creative Calendar: Why Shoppers Notice, Trust, and Buy
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