Conversion Is Stuck This Week: Which Page Stage Should We Check First?

When add-to-cart, checkout, or refund signals break, first locate the conversion breakpoint in page clarity, tracking, payment and checkout, abandonment, or post-purchase promise; then use the pet rear-seat protector’s same-scope 14-day evidence row to decide who fixes, verifies, or pauses work this week instead of changing page, discount, and traffic together.