Verified facts
What happened
The record is titled “Cross-Border E-Commerce and Traditional Retailers in Zambia: Insights from Amazon, Alibaba, and Jumia” and lists Catherine Kalumba and Choolwe Mwiiya as authors.
The work is listed in the African Journal of Commercial Studies with publication year 2026; its publicationStatus is recorded as unknown, so the available record does not establish whether it is peer-reviewed.
The research record carries DOI 10.59413/ajocs/v7.i5.8, OpenAlex ID W7207679884, and source item ID W7207679884.
The retained evidence contains bibliographic metadata only: no abstract, full text, quotation, methods, sample information, results, or causal claims are available.
Business relevance
Why it matters
For merchants serving Zambia, the title signals a potentially relevant local market context, but there is no verified finding here about customer behavior, retailer performance, platform adoption, or competitive effects.