What this 2026 Zenodo listing can—and cannot—tell sellers about social media trust

The record lists Social Media Influence, Consumer Trust and Purchase Intention: A Study of Consumers in the Indian Retail Market as a 2026 work by Ms. Christeena Thomas.

The listed venue is Zenodo (CERN European Organization for Nuclear Research), with DOI 10.5281/zenodo.22284170 and OpenAlex ID W7207714119.

The source class is research, but the record's publicationStatus is unknown; it does not establish that the work is peer-reviewed.

The retained evidence is bibliographic metadata only: no abstract, body text, quotation, PDF, methods or results are available.

The title is commercially relevant because it connects social media influence, consumer trust and purchase intention in an Indian retail context, but it does not show how those concepts were measured or related.

Sellers can use the listing as a prompt to review trust signals in social commerce, not as proof that a particular platform, creator tactic or message increases sales.

Treating a discovery record as a research finding would create avoidable planning risk, especially because the publication status is unknown and the source provides no outcome data.

Social commerce teams may reasonably review whether product pages and creator content make trust-building information easy to verify, provided the review is treated as a general best-practice exercise rather than research validation.

Measurement plans should separate engagement, trust indicators and completed purchases; the supplied record offers no evidence that any one metric predicts another.

Teams operating in India should avoid assuming that this listing represents all Indian consumers or all retail categories, because the available metadata gives no sample or scope details.