What a New E-Commerce Loyalty Study Can—and Cannot—Tell Sellers

The record is titled “The Influence of Social Media Marketing, Brand Authenticity, and Personalization Capability on Digital Brand Loyalty of E-Commerce Users.”

It lists six authors: Bekti Setiadi, Yuliani Istiqomah, Anastasia D'Ornay, Hendra, Riesna Apramilda, and Andriya Risdwiyanto.

The work is listed in the Greenation International Journal of Tourism and Management, with a publication year of 2026 and publication status recorded as unknown.

The available identifiers are DOI 10.38035/gijtm.v4i2.1244 and OpenAlex ID W7204240566.

The source record retains bibliographic metadata only; no abstract, full text, quotation, method, sample, or result is available.

The title reflects three familiar retention levers—social media marketing, brand authenticity, and personalization—but it does not show whether any of them improves loyalty.