Verified facts
What happened
The official Shopify Merchant Changelog says merchants can collect WhatsApp marketing consent when customers make a purchase.
The setting is available in Checkout settings, according to the changelog claim.
Shopify says the opt-ins can expand a merchant’s WhatsApp subscriber list and support lead conversion through WhatsApp.
The supplied market scope is global; the update’s evidence does not specify country, customer, or messaging-eligibility limits.
Business relevance
Why it matters
Checkout is a purchase-stage touchpoint, so merchants that already use WhatsApp marketing may gain another place to request permission instead of relying only on earlier list-building moments.
The value depends on whether a merchant’s WhatsApp program can lawfully and operationally use these opt-ins in each market; the update confirms