Verified facts
What happened
OpenAlex identifies the work “Effectiveness of Digital Marketing Strategies in E Commerce Businesses at Myntra,” by Amudala Vinay Reddy, Mudem Pavani, and B Vijay, published in 2026 in the Journal of Science Engineering Technology and Management Sciences.
The record includes DOI 10.64771/jsetms.2026.v03.i09.pp17-22 and OpenAlex ID W7208828678.
The research record lists publication status as unknown, so its peer-review status cannot be established from the supplied evidence.
The retained evidence is bibliographic metadata only; no abstract, full text, quotation, methods, sample details, or results are available.
Business relevance
Why it matters
For merchants, the record is a lead about digital marketing in a Myntra context, not proof that any specific channel, tactic, or campaign is effective.
No performance result can be verified because the available evidence does not include the paper’s methods or findings.
The distinction matters when teams are deciding whether to change paid-search, social, marketplace, or retention budgets based on research claims.