Verified facts
What happened
The Microsoft Advertising Blog published an announcement on September 2, 2026, concerning the 2026 Partner Awards finalists in EMEA and LATAM.
The retained source claim congratulates finalists in both regions.
The supplied evidence does not include finalist names, award categories, judging criteria, winners, or any associated campaign results.
Business relevance
Why it matters
For sellers working with agencies or technology partners, the announcement can provide a reason to review which firms are visible in their regional Microsoft Advertising ecosystem.
Regional recognition may be a useful conversation starter when assessing partner coverage, but finalist status alone does not establish performance, capability, or fit for a particular merchant.