Verified facts
What happened
OpenAlex lists a work titled “Effect of Internet of Things on Consumer Online Purchase Engagement of Digitalized Products in Anambra State, Nigeria,” authored by Ogochukwu Madu Augusta.
The record identifies the venue as INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES, gives a publication year of 2026, and lists DOI 10.56201/ijmcs.v10.no5.2026.pg1.13.
The work has stable identifiers including OpenAlex ID W7204207270 and source item ID W7204207270.
The publication status is unknown. The retained evidence is bibliographic metadata only; no abstract, full text, quotation, method, sample, result, or effect estimate is available.
Business relevance
Why it matters
If a seller offers connected or digitally delivered products, the record is a reason to watch how Internet of Things capabilities may relate to online engagement, but it does not establish that IoT increases purchases or engagement.