Verified facts
What happened
The record is titled “Transforming Retail Experiences: An Empirical Investigation of Marketing Strategies and Their Influence on Customer Satisfaction and Loyalty in Bengaluru’s Organised Retail Sector.”
The record lists Vijaya kumar as the author, 2026 as the publication year, and International Journal For Multidisciplinary Research as the venue.
The work has DOI 10.36948/ijfmr.2026.v08i04.86470 and OpenAlex ID W7204072549.
OpenAlex’s record is dated August 24, 2026, but its publication status is unknown.
The supplied evidence retains metadata only: no abstract, full text, quotations, methods, results, or causal claims are available.
Business relevance
Why it matters
The topic is commercially relevant because it connects retail marketing with customer