Verified facts
What happened
The work is titled “DIGITALISATION OF BRICK-AND-MORTAR CLOTHING RETAIL STORES: AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND SHOPPING EXPERIENCE.”
The record lists Dr. Nayana L M and Ms. Ashwini U U as authors, a 2026 publication year, and EPRA International Journal of Multidisciplinary Research (IJMR) as the venue.
The publication status is unknown; the available record does not establish that the work is peer-reviewed.
The stable identifiers are DOI 10.36713/epra31365, OpenAlex ID W7204638961, and source item ID W7204638961.
No abstract, full text, quotations, methods, sample details, or results are available in the supplied evidence.
Business relevance
Why it matters
The topic is commercially relevant because clothing